BROWN PROGRAM
Persona Portfolios
(Current Clients ONLY)
At a Glance (2023-2024)
Are you a multitalented individual with diverse interests? Do you have skills that don’t seem to check just one “box?” If so, J&B’s Persona Portfolio Program is just for you. At J&B, we firmly believe that every talent should be showcased. After gathering valuable insights into the caliber of our recurring clients, we help them create “Persona Portfolios,” or unique, individually reflective portfolios that capture their strengths, interests, and aspirations artistically. Just like our clients, no Persona Portfolio is the same: each portfolio is a client’s creative masterpiece and a window into their world.
Whether you are a painter slash poet and an aspiring psychologist or a mathematician with a passion for philosophy and social justice, J&B’s Persona Portfolio Program ensures that your portfolio touches on each of your defining traits. By carefully assessing multiple aspects of our clients, from their “persona” to their use of creativity and rationality, we recommend the ideal method and process for our clients to help them produce truly original, one-of-a-kind portfolios they can go on to share with colleges and other academic programs.
With guidance from J&B’s team of experienced consultants, clients can feel supported one hundred percent of their journey. Acting as creative directors, tutors, and editors, J&B’s consulting team ensures that throughout the Persona Portfolio Program, every client ends up with a tangible outcome that reflects their true character—and the power of their accomplishments.
Step 1: Fill Out Client Persona Questionnaire
To create a completely customized portfolio, we want to get to know our clients as best as possible. At this stage, we share a fifty-six question “Client Persona Questionnaire” to gather insights into our clients’ personal philosophies, backgrounds, and creative and academic goals. During this step, J&B develops a baseline knowledge of our clients’ unique characteristics and perspectives, which we use throughout the project.
Step 2: Analyze and Create Client Persona (raw ideas)
Once the questionnaire is completed, J&B creates a “Client Persona.” The “Client Persona” is an evidence-based method J&B uses to conceptualize who a client is, drawing from the “Client Persona Questionnaire” and any additional details we learn from communications with clients. The goal of the “Client Persona” is to help J&B and the client objectively view their unique attributes/skills/challenges, or their "persona," by utilizing as much evidence-based research as possible. The “Client Persona” visually diagrams and elaborates on the following categories:
As we complete our “Client Persona,” we conduct a thorough analysis of our clients, implementing a synthesis of assessment and evaluation.
Step 3: Suggest Persona Match Based on Hues & Logic Formula (macro level)
To effectively recommend the perfect portfolio project for each client, we utilize our custom “Hues & Logic Formula” to identify which specific areas of the humanities and sciences would best suit their needs. At J&B, we believe in the importance of combining creativity and logic to capture the depth needed for a truly unique portfolio.
Our formula works like this: Our clients are allotted the following points from two categories:
With a total maximum score of 3, clients can have no more than 2 points from the same category.
Our formula is designed to create a “Persona Match,” or match each client’s unique creative talent(s) with (a) logic-based interest(s). The “Hues & Logic Formula” is specially designed to evaluate each client’s criteria and calculate their ideal balance between creativity and logic.
For instance, a Persona Match e.g. = Arts (1) + Anthropology (1) + Psychology (1)
Step 4: Create Persona Portfolio (micro level)
Once we fully understand our clients’ needs, J&B presents a “Persona Portfolio,” or three project suggestions that creatively incorporate our understanding of who our clients are, what they excel at, and how we think they could best showcase their talents. During this step, we include visual examples of each project suggestion to help our clients envision what their ideal portfolio looks like. At this point, we are confident that our clients are offered a unique consulting experience that will directly result in an exceptional outcome.
For a Persona Match = Arts (1) + Anthropology (1) + Psychology (1), we may suggest a “Graphic Novel” project with a Psychology theme, or a Personal Portfolio that includes that following visual examples:
Image Sources:
https://www.facebook.com/incidentalcomics/photos/how-do-you-make-a-poetry-comic-join-me-for-a-free-workshop-on-monday-where-ill-s/1036185431209313/?_rdr
https://www.amazon.com/Persepolis-Childhood-Pantheon-Graphic-Library/dp/037571457X
https://howto.nicubunu.ro/comic-photo-gimp-inkscape/
Schedule an Info Call
Please use the form below to tell us about your essay needs, and we’ll call you at the scheduled date/time. If you are outside of United States or Canada, please make sure to include “+” and the country code in phone number section. The call is conducted in either English or 한국어 depending on your preference.